For Online Business Owners, These 5 Guides Can Boost Marketing, the wide market and ease of marketing are the biggest benefits for online business owners. In fact, anyone who becomes an online business owner at this time, whatever form of effort.
Consciously or not, there have been many online businesses scattered, starting from the general ones in the form of online or retail stores, marketing content, influencers, digital services, and others.
If you are an online business owner in retail, some of these guidelines can For Online Business Owners, These 5 Guides Can Boost Marketing
5 Guidelines to Improve Online Business Marketing
- Build Track Record
Since online stores also have a lot of visitors, you should definitely develop a variety of online business owners, especially those who sell products similar to the ones you sell.
You should build a good track record quickly even when you are just starting out selling online. Even if you have been in business for quite some time, a good track record can be your ability if it is made well, especially the level of confidence among your loyal customers.
Answer every question of your loyal customer properly. Provide detailed information about the product you are selling. It doesn’t matter whether they will buy products from your store or not, what is clear, your excellent service can be something to remember.
In addition, provide honest information about your product either from individual messages or through product descriptions.
If you lie about your product offering, some people may buy your product once, but never return to your store another time.
The track record that you are likely to get through consumer feedback or reviews, therefore, be serious about making a track record of your online business from day to day.
The last thing that you need to remember is the problem of transportation of goods. Your loyal customers don’t want to wait until the ordered goods arrive at their address, until the goods are transported as soon as possible before you receive the order.
- The Right Target Market
What do you sell? What is your target market like? It is necessary to target the target market so that you can maximize product sales.
Determine the wrong target market from gender, age, region, to career to be a big contribution in increasing your online business marketing.
Determine the right target market will help you take advantage of promotional media or online advertisers.
It’s not wise to sell children’s toys while you’re targeting mothers aged 30 and over.
Try to analyze your target market well. You can do simple research by analyzing consumers who generally buy the same product you sell. Analyze their basic profile, age, etc.
Thus, whatever will be marketed later can make it easier for you to find the right market, determine marketing ideas, and so on so that your marketing can increase.
- Use Online Advertising
The same online ads as Facebook or Google put up are at an affordable price. In addition, there are several benefits that you want to get.
What’s more, the level of user activity in utilizing internet media in the form of social media or websites/webs is very informative.
For example, if you use Facebook advertising services and promote on Facebook itself or Instagram, you can get a satisfying return on investment (ROI). Let’s say with a promotional budget of IDR 500,000 you can earn several tens of thousands of hits and several tens of marketing.
It will depend on the profile you are shooting. The following is your priority in determining the right target market, as explained in point number 2 above.
If you sell fashion products, place an ad on Instagram showing fashion photos using your product.
In addition, you can also take advantage of ads prepared by Google such as Google Adwords whose characters are more contextual, either in the form of text link ads or display ads.
The more often you watch through advertising media, the more recognized the brand of the product you are selling, and the greater your chances of improving your marketing.
- Take advantage of Influencers
Have you ever heard of the term endorsement? This technique has been commonly used by online business owners, you certainly don’t want to miss it.
Support system is actually simple. You just choose an influencer who has a lot of followers on social media. Contact the influencer and market him to help promote your product on his social media pages.
One of them is social media as a repository for several influencers, namely Instagram. It is not strange if you often see several photos of someone using a certain product. This is called endorsement.
Apart from Instagram, use blogger. If you sell fashion products, for example, contact a fashion blogger who is quite famous and has many followers and asks him to do a review on your product and some photos.
Apart from Instagram and Websites, if you have more budget for advertising, you can also use influencers on Youtube to do video reviews. Thus, your product will slowly be recognized and can increase marketing.
- Do Business Development
If you’ve only sold clothes so far, try to develop by selling jeans, parka jackets, leather shoes, and other fashion products that can complement each other.
Development needs to be done to ensure that your business is better prepared to face new trends and competitive business changes.
Increasing the number of products in your inventory can be one of the things you need to do during the business development stage.
In addition, your online shop is more complete in terms of product types, increasing product inventory will make your business more prepared for promotions held by the online marketplace where you sell.